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From Type to Logo: The best logotypes from around the world

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SKU 9789887566595 Categories Art & Design, Products

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar o...

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Description
Additional information

Description

Product ID:	9789887566595
Product Form:	Hardback
Country of Manufacture:	GB
Title:	From Type to Logo
Subtitle:	The best logotypes from around the world
Authors:	Author: Victionary
Page Count:	272
Subjects:	Graphic design, Graphic design, Typography and lettering, Illustration and commercial art, Typography & lettering, Illustration & commercial art
Description:	When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. Often the starting point before it is further refined into a purely symbolic image or icon, it combines two distinct design disciplines to differentiate brands from one another – a process that takes acumen, skill and empathy. FROM TYPE TO LOGO details some of these processes in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.
Imprint Name:	Victionary
Publisher Name:	Victionary
Country of Publication:	GB
Publishing Date:	2022-08-04

Additional information

Weight	1096 g
Dimensions	195 × 257 × 30 mm