Description
| Product ID: | 9788417656041 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | CN |
| Title: | What Images Really Tell Us: Visual Rhetoric in Graphic Design, Art and Advertising |
| Authors: | Author: Massimo Mariani |
| Page Count: | 288 |
| Subjects: | Graphic design, Graphic design |
| Description: | Select Guide Rating How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images. |
| Imprint Name: | Hoaki |
| Publisher Name: | Hoaki |
| Country of Publication: | GB |
| Publishing Date: | 2019-09-02 |