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      Irresistible: How Cuteness Wired our Brains and Conquered the World

      7 in stock

      Firm sale: non returnable item
      SKU 9781788162388 Categories ,
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      The psychology and biology behind what we find cute, and how cuteness has shaped cultures around the world.
      A BBC Radio 4 ''Book of the Week''''Fascinating ... you''ll never look at a Hello Kitty or a Pokémon the same way again'' Mail on SundayWhy are some things cute, and...

      £18.99

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      Description

      Product ID:9781788162388
      Product Form:Hardback
      Country of Manufacture:GB
      Title:Irresistible
      Subtitle:How Cuteness Wired our Brains and Conquered the World
      Authors:Author: Professor Joshua Paul Dale
      Page Count:288
      Subjects:Social and cultural history, Social & cultural history, Society and culture: general, Psychology, Society & culture: general, Psychology
      Description:Select Guide Rating
      The psychology and biology behind what we find cute, and how cuteness has shaped cultures around the world.
      A BBC Radio 4 ''Book of the Week''''Fascinating ... you''ll never look at a Hello Kitty or a Pokémon the same way again'' Mail on SundayWhy are some things cute, and others not? What happens to our brains when we see something cute? And how did cuteness go global, from Hello Kitty to Disney characters?Cuteness is an area where culture and biology get tangled up. Seeing a cute animal triggers some of the most powerful psychological instincts we have - the ones that elicit our care and protection - but there is a deeper story behind the broad appeal of Japanese cats and saccharine greetings cards.Joshua Paul Dale, a pioneer in the burgeoning field of cuteness studies, explains how the cute aesthetic spread around the globe, from pop brands to Lolita fashion, kids'' cartoons and the unstoppable rise of Hello Kitty. Irresistible delves into the surprisingly ancient origins of Japan''s kawaii culture, and uncovers the cross-cultural pollination of the globalised world. Understanding the psychology of cuteness can help answer some of the biggest questions in evolutionary history and the mysterious origins of animal domestication.This is the fascinating cultural history of cuteness, and a revealing look at how our most powerful psychological impulses have remade global style and culture.
      Imprint Name:Profile Books Ltd
      Publisher Name:Profile Books Ltd
      Country of Publication:GB
      Publishing Date:2023-10-26

      Additional information

      Weight404 g
      Dimensions145 × 224 × 29 mm