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Strategic Innovation: New Game Strategies for Competitive Advantage

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SKU 9780415997829 Categories ,
Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing busin...

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Description

Product ID:9780415997829
Product Form:Paperback / softback
Country of Manufacture:GB
Title:Strategic Innovation
Subtitle:New Game Strategies for Competitive Advantage
Authors:Author: Allan Afuah
Page Count:504
Subjects:Economics, Economics, Business strategy, Research and development management, Business strategy, Research & development management
Description:Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.

In today’s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game.

 

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:

  • how to develop strategy in the face of change
  • a detailed framework for assessing the profitability potential of a strategy or product
  • consideration of how both for-profit and non-profit organizations can benefit from new game strategies.

 

With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.


Imprint Name:Routledge
Publisher Name:Taylor & Francis Ltd
Country of Publication:GB
Publishing Date:2009-02-17