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Public Relations: The Basics

2 in stock

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SKU 9780415675833 Categories ,
Select Guide Rating
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field....

£19.99

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Description

Product ID:9780415675833
Product Form:Paperback / softback
Country of Manufacture:GB
Series:The Basics
Title:Public Relations: The Basics
Authors:Author: Ron Smith
Page Count:278
Subjects:Communication studies, Communication studies, History, Media studies, Humanities, Media studies
Description:Select Guide Rating
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field.

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

  • The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
  • History and evolution of public relations.
  • Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.

Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.


Imprint Name:Routledge
Publisher Name:Taylor & Francis Ltd
Country of Publication:GB
Publishing Date:2013-08-06