Description
| Product ID: | 9789811083624 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | SG |
| Title: | Nuanced Account Management |
| Subtitle: | Driving Excellence in B2B Sales |
| Authors: | Author: Bala Shankar |
| Page Count: | 220 |
| Subjects: | Management and management techniques, Management & management techniques, Sales and marketing, Customer services, Sales & marketing, Customer services |
| Description: | Select Guide Rating This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. With a nuanced version of 'account management' that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a 'competitive advantage' on its own. This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of ''account management'' that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ''competitive advantage'' on its own. |
| Imprint Name: | Springer Verlag, Singapore |
| Publisher Name: | Springer Verlag, Singapore |
| Country of Publication: | GB |
| Publishing Date: | 2018-04-25 |