Description
| Product ID: | 9788419220004 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | CN |
| Title: | Decoding Logos: From LOGO Design to Branding |
| Authors: | Author: Wang Shaoqiang |
| Page Count: | 260 |
| Subjects: | Graphic design, Graphic design |
| Description: | Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed. |
| Imprint Name: | Hoaki |
| Publisher Name: | Hoaki |
| Country of Publication: | GB |
| Publishing Date: | 2023-01-03 |