Logo Design. Global Brands

Description

Product ID:	9783836576758
Product Form:	Hardback
Country of Manufacture:	AT
Series:	Bibliotheca Universalis
Title:	Logo Design. Global Brands
Authors:	Author: Julius Wiedemann
Page Count:	608
Subjects:	Graphic design, Graphic design
Description:	Select Guide Rating Welcome to the most comprehensive catalogue of logos. Turning its searchlight on internationals’ corporate identity, this encyclopedia gathers approximately 4,500 trademarks, with information about the designers, year of creation, country, and brand. In handy reference-book size, this is a sweeping survey of today’s visual culture. Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands. From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.
Imprint Name:	Taschen GmbH
Publisher Name:	Taschen GmbH
Country of Publication:	GB
Publishing Date:	2019-07-29

Weight	1070 g
Dimensions	201 × 148 × 42 mm