Description
| Product ID: | 9783110793420 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | De Gruyter Handbooks in Business, Economics and Finance |
| Title: | De Gruyter Handbook of Media Economics |
| Authors: | Author: M. Bjørn Rimscha, Ulrike Rohn, Tim Raats |
| Page Count: | 586 |
| Subjects: | Media studies, Media studies, Media studies: TV and society, Media studies: advertising and society, Economics, E-commerce: business aspects, News media and journalism, Digital Lifestyle and online world: consumer and user guides, TV & society, Advertising & society, Economics, E-commerce: business aspects, Press & journalism, Digital lifestyle |
| Description: | Select Guide Rating The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society. |
| Imprint Name: | De Gruyter |
| Publisher Name: | De Gruyter |
| Country of Publication: | GB |
| Publishing Date: | 2024-05-20 |