Description
| Product ID: | 9781035032488 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Breaking Twitter |
| Subtitle: | Elon Musk and the Most Controversial Corporate Takeover in History |
| Authors: | Author: Ben Mezrich |
| Page Count: | 352 |
| Subjects: | Biography: business and industry, Biography: business & industry, Biography: science, technology and medicine, Business strategy, Takeovers, mergers and buy-outs, History of specific companies / corporate history, Information technology industries, History of engineering and technology, Information technology: general topics, Biography: science, technology & medicine, Business strategy, Takeovers, mergers & buy-outs, History of specific companies / corporate history, Information technology industries, History of engineering & technology, Information technology: general issues |
| Description: | Select Guide Rating A rollicking, character-driven narrative by bestselling author Ben Mezrich, Breaking Twitter pulls back the curtain on the biggest business story of our time. <p><b>‘An excitable, high-octane account’ – <i>Independent</i></b><br><br>In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.<br><br>With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?<br><br>With a wealth of hidden details, <i>Breaking Twitter </i>gives ringside seats to one of the most dramatic and compelling business stories of our time.<br><br><b>‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – <i>Evening Standard</i></b></p> |
| Imprint Name: | Macmillan Business |
| Publisher Name: | Pan Macmillan |
| Country of Publication: | GB |
| Publishing Date: | 2024-06-13 |