Description
| Product ID: | 9781035032464 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Breaking Twitter |
| Subtitle: | Elon Musk and the Most Controversial Corporate Takeover in History |
| Authors: | Author: Ben Mezrich |
| Page Count: | 352 |
| Subjects: | Biography: business and industry, Biography: business & industry, Biography: science, technology and medicine, Business strategy, Takeovers, mergers and buy-outs, History of specific companies / corporate history, Information technology industries, History of engineering and technology, Information technology: general topics, Biography: science, technology & medicine, Business strategy, Takeovers, mergers & buy-outs, History of specific companies / corporate history, Information technology industries, History of engineering & technology, Information technology: general issues |
| Description: | Select Guide Rating A rollicking, character-driven narrative by bestselling author Ben Mezrich, Breaking Twitter pulls back the curtain on the biggest business story of our time. <p><b><i>New York Times</i> bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex, and bizarre corporate takeover in history: Elon Musk’s acquisition and subsequent occupation of Twitter.</b><br><br>In October 2022, Elon Musk marched through Twitter’s front doors carrying a kitchen sink, tweeting a message to his millions of followers: ‘let that sink in’. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come – brutal, sometimes arbitrary mass firings, an exodus of advertisers and ‘blue-tick’ celebrities, and a vicious Shakespearean battle for control.<br><br>With unique access to Twitter employees and Musk’s confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral.<br><br>The whole world was watching. <i>Breaking Twitter</i> provides ringside seats to one of the most dramatic and compelling business stories of our time. Elon Musk didn’t break Twitter. Twitter broke Elon Musk.<br><br><b>‘Uproarious . . . stimulating enough to keep even an unmedicated narcoleptic awake' –</b><b> <i>Washington Times</i> on <i>The Accidental Billionaires</i></b></p> |
| Imprint Name: | Macmillan Business |
| Publisher Name: | Pan Macmillan |
| Country of Publication: | GB |
| Publishing Date: | 2023-11-09 |