Description
| Product ID: | 9780844231013 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | My Life in Advertising and Scientific Advertising |
| Authors: | Author: Claude Hopkins |
| Page Count: | 336 |
| Subjects: | Biography: business and industry, Biography: business & industry, Advertising, Advertising |
| Description: | Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling. Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you''ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. |
| Imprint Name: | NTC Publishing Group,U.S. |
| Publisher Name: | NTC Publishing Group,U.S. |
| Country of Publication: | GB |
| Publishing Date: | 1966-01-16 |