Description
| Product ID: | 9780805897777 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Cultural Psychology |
| Subtitle: | A Special Issue of the journal of Consumer Psychology |
| Authors: | Author: Durairaj Maheswaran, Sharon Shavitt |
| Page Count: | 70 |
| Subjects: | Cultural studies, Cultural studies, Social, group or collective psychology, Market research, Social, group or collective psychology, Market research |
| Description: | A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity. First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain. |
| Imprint Name: | Psychology Press |
| Publisher Name: | Taylor & Francis Inc |
| Country of Publication: | GB |
| Publishing Date: | 2000-03-01 |