Description
| Product ID: | 9780714843377 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | IT |
| Title: | It's Not How Good You Are, It's How Good You Want to Be |
| Subtitle: | The world's best-selling book by Paul Arden |
| Authors: | Author: Paul Arden |
| Page Count: | 128 |
| Subjects: | Advertising, Advertising, Advice on careers and achieving success, Advice on careers & achieving success |
| Description: | Select Guide Rating A handbook of how to succeed in life by an advertising guru. It''s Not How Good You Are, It''s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world''s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must. |
| Imprint Name: | Phaidon Press Ltd |
| Publisher Name: | Phaidon Press Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2003-05-30 |