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Public Relations Theory III: In the Age of Publics

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SKU 9780367683313 Categories ,
Select Guide Rating
This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

Taking up the work begun by the bo...

£61.99

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Description

Product ID:9780367683313
Product Form:Paperback / softback
Country of Manufacture:GB
Series:Routledge Communication Series
Title:Public Relations Theory III
Subtitle:In the Age of Publics
Authors:Author: Carl Botan, Erich Sommerfeldt
Page Count:546
Subjects:Communication studies, Communication studies, Economics, International business, Public relations, Economics, International business, Public relations
Description:Select Guide Rating
This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

This important book chronicles, responds to, and advances the leading theories in the public relations discipline.

Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics.

This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.


Imprint Name:Routledge
Publisher Name:Taylor & Francis Ltd
Country of Publication:GB
Publishing Date:2023-02-22