I’m So Effing Hungry: Why we crave what we crave – and what to do about it

Dr Amy Shah, leading medical doctor and Instagram personality @fastingmd, shares her proven 5-step programme for battling excessive hunger and food cravings by harnessing the power of psychobiotics and intermittent fasting.

''My mission is to revolutionise the way we think about hunger and nutrition, and to help people manage hunger and cravings to break free from the tyranny of diets and battles with food. I''ve seen my programme work for people all over the world. And it will work for you, too.'' Dr Amy Shah

Stop dieting, stop out-of-control cravings and start feeding your body what it really wants

Dr Amy Shah kept hearing the same complaints from her patients: ''I feel hungry all the time, even when I just ate.'' ''My cravings are out of control.'' They were white-knuckling it through yet another diet plan, only to feel depleted, frustrated and really effing hungry.

So she created I''m So Effing Hungry, a science-based plan designed to help you take charge of your health and your cravings, without feeling deprived. Cravings aren''t your fault and eating a healthier diet isn''t just a matter of self-discipline or willpower. There are powerful biological forces at play in your body that govern your hunger levels and cravings.

Drawing on the emerging science of psychobiotics - healthy gut bacteria that improve mood and regulate hunger, weight and cravings - Dr Shah has created a 5-step plan to help you make peace with food and
your body:

1. REPLENISH your body by eating more nourishing, mood-balancing foods.
2. REWIRE your brain to undo the addiction pathways and cravings for processed foods.
3. RESET your circadian rhythm to activate hunger hormones that reduce your appetite.
4. REFRESH your body with a good night''s sleep, with proven good-sleep habits.
5. RETRAIN your body with exercise that regulates key neurotransmitters that influence your hunger response.

Complete with more than thirty delicious recipes and peppered with easy Hunger Hacks and Cravings Crushers, I''m So Effing Hungry is a complete guide to helping you reframe decades-old dieting patterns and stop fighting the scale.