Think Simple: How Smart Leaders Defeat Complexity

Description

Product ID:	9780241004449
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	Think Simple
Subtitle:	How Smart Leaders Defeat Complexity
Authors:	Author: Ken Segall
Page Count:	256
Subjects:	Business strategy, Business strategy, Business innovation, Sales and marketing, Business innovation, Sales & marketing
Description:	Select Guide Rating Offers you the tools to Apple's success - and shows you how to use them. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. The secrets to Apple''s success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple''s success - and shows you how to use them. It''s all about simplicity. Whether you''re in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry''s, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.
Imprint Name:	Portfolio Penguin
Publisher Name:	Penguin Books Ltd
Country of Publication:	GB
Publishing Date:	2016-06-30

Weight	320 g
Dimensions	154 × 233 × 24 mm