Description
| Product ID: | 9780231190701 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Getting Price Right |
| Subtitle: | The Behavioral Economics of Profitable Pricing |
| Authors: | Author: Dr. Gerald Smith |
| Page Count: | 352 |
| Subjects: | Behavioural economics, Behavioural economics |
| Description: | Select Guide Rating Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy. |
| Imprint Name: | Columbia University Press |
| Publisher Name: | Columbia University Press |
| Country of Publication: | GB |
| Publishing Date: | 2021-10-12 |