No products in the cart.
Use coupon code “MARCH20” for a 20% discount on all items! Valid until 31-03-2025
Royal Mail express delivery to UK destinations
Regular sales and promotions
Stock updates every 20 minutes!
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Use coupon code “MARCH20” for a 20% discount on all items! Valid until 31-03-2025
Royal Mail express delivery to UK destinations
Regular sales and promotions
Stock updates every 20 minutes!
10 in stock
£23.99
Buy new:
Delivery: UK delivery Only. Usually dispatched in 1-2 working days.
Shipping costs: All shipping costs calculated in the cart or during the checkout process.
Standard service (normally 2-3 working days): 48hr Tracked service.
Premium service (next working day): 24hr Tracked service – signature service included.
Royal mail: 24 & 48hr Tracked: Trackable items weighing up to 20kg are tracked to door and are inclusive of text and email with ‘Leave in Safe Place’ options, but are non-signature services. Examples of service expected: Standard 48hr service – if ordered before 3pm on Thursday then expected delivery would be on Saturday. If Premium 24hr service used, then expected delivery would be Friday.
Signature Service: This service is only available for tracked items.
Leave in Safe Place: This option is available at no additional charge for tracked services.
| Product ID: | 9780190311506 |
| Product Form: | Hardback |
| Country of Manufacture: | AU |
| Title: | Building Distinctive Brand Assets |
| Authors: | Author: Jenni Romaniuk |
| Page Count: | 248 |
| Subjects: | Business strategy, Business strategy, Sales and marketing, Sales & marketing |
| Description: | Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it''s time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand''s Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues. |
| Imprint Name: | OUP Australia and New Zealand |
| Publisher Name: | Oxford University Press Australia |
| Country of Publication: | GB |
| Publishing Date: | 2018-03-16 |
