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Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

23 in stock

Firm sale: non returnable item

SKU 9780141016405 Categories Business & Management, Products

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Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

You''re either a Purp...

£10.99

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Description
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Description

Product ID:	9780141016405
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	Purple Cow
Subtitle:	Transform Your Business by Being Remarkable
Authors:	Author: Seth Godin
Page Count:	160
Subjects:	Management and management techniques, Management & management techniques
Description:	Select Guide Rating Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P''s used by marketers - Pricing, Promotion, Publicity - aren''t working anymore. The golden age of advertising is over. It''s time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin''s business classic This is Marketing.
Imprint Name:	Penguin Books Ltd
Publisher Name:	Penguin Books Ltd
Country of Publication:	GB
Publishing Date:	2005-01-27

Additional information

Weight	120 g
Dimensions	196 × 129 × 11 mm