Description
| Product ID: | 9780134763385 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Series: | Voices That Matter |
| Title: | Designing Connected Content |
| Subtitle: | Plan and Model Digital Products for Today and Tomorrow |
| Authors: | Author: Carrie Hane, Mike Atherton |
| Page Count: | 240 |
| Subjects: | Web graphics and design, Web graphics & design |
| Description: | Select Guide Rating Often an afterthought in the web development process, content strategy needs to be considered front and center. If website content is out of date, off-brand, and out of control, a huge opportunity to engage, convert, and retain customers online is being missed. But creating (and caring for) "meaningful" content is far more complicated than we''re often willing to acknowledge. Designing Connected Content explains how to design, plan, and structure content that can be used now and can be ready for the future. With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to
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| Imprint Name: | New Riders Publishing |
| Publisher Name: | Pearson Education (US) |
| Country of Publication: | GB |
| Publishing Date: | 2018-04-19 |