Description
| Product ID: | 9780007325573 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Chocolate Wars |
| Subtitle: | From Cadbury to Kraft: 200 Years of Sweet Success and Bitter Rivalry |
| Authors: | Author: Deborah Cadbury |
| Page Count: | 352 |
| Subjects: | History, 20th century history: c 1900 to c 2000, History: specific events and topics, Industrialisation and industrial history, History: specific events & topics, Industrialisation & industrial history, Europe, North America, c 1800 to c 1900, 20th century |
| Description: | Select Guide Rating The delicious true story of the early chocolate pioneers by the award-winning writer, and direct descendant of the famous chocolate dynasty, Deborah Cadbury The delicious true story of the early chocolate pioneers by the award-winning writer, and direct descendant of the famous chocolate dynasty, Deborah CadburyIn ''Chocolate Wars'' bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building.In the early nineteenth century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John''s sons, Richard and George, had created a chocolate company to rival the great English firms of Fry and Rowntree, and their European competitors Lindt and Nestlé. The major English firms were all Quaker family enterprises, and their business aims were infused with religious idealism.In America, Milton Hershey and Forrest Mars proved that they had the appetite for business on a huge scale, and successfully resisted the English companies'' attempts to master the American market. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole independent survivor of England''s chocolate dynasties, became the world''s largest confectionary company. But before long it too faced a threat to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan.Featuring a colourful cast of savvy entrepreneurs, brilliant eccentrics and resourceful visionaries, ‘Chocolate Wars’ is the story of a uniquely alluring product and of the evolution, for better and worse, of modern business. |
| Imprint Name: | HarperPress |
| Publisher Name: | HarperCollins Publishers |
| Country of Publication: | GB |
| Publishing Date: | 2011-06-23 |