Description
| Product ID: | 9783721209570 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | CH |
| Title: | Rhetoric of Logos |
| Subtitle: | A Primer for Visual Language |
| Authors: | Author: Eduard Helmann, Brian Switzer |
| Page Count: | 144 |
| Subjects: | Graphic design, Graphic design |
| Description: | Select Guide Rating The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. |
| Imprint Name: | Niggli Verlag |
| Publisher Name: | Niggli Verlag |
| Country of Publication: | GB |
| Publishing Date: | 2016-10-06 |