Description
| Product ID: | 9781787142398 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | Research in the Sociology of Organizations |
| Title: | From Categories to Categorization |
| Subtitle: | Studies in Sociology, Organizations and Strategy at the Crossroads |
| Authors: | Author: Anna Tyllstrom, Rodolphe Durrand, Nina Granqvist |
| Page Count: | 416 |
| Subjects: | Sales and marketing management, Sales & marketing management, Organizational theory and behaviour, Organizational theory & behaviour |
| Description: | Select Guide Rating This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities. |
| Imprint Name: | Emerald Publishing Limited |
| Publisher Name: | Emerald Publishing Limited |
| Country of Publication: | GB |
| Publishing Date: | 2017-03-28 |