Description
| Product ID: | 9781526425843 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | The Psychology of Attitudes and Attitude Change |
| Authors: | Author: Bas Verplanken, Gregory R. Maio, Geoffrey Haddock |
| Page Count: | 400 |
| Subjects: | Social, group or collective psychology, Social, group or collective psychology, Psychology: the self, ego, identity, personality, The self, ego, identity, personality |
| Description: | Select Guide Rating A comprehensive look at attitudes, beliefs and behavioural change, looking at not only biological underpinnings of attitudes but also how this fits in real world situations. This textbook gives an overview of theoretical and research perspectives in the field of attitudes and persuasion in a simple, user friendly way. This third edition explores the scientific methods that are used to better understand attitudes and how they change, updated to reflect the flurry of research activity in this dynamic subject over the past few years. Providing the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, the book pulls together many diverse threads from research across the world. Key features:
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| Imprint Name: | Sage Publications Ltd |
| Publisher Name: | Sage Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2018-11-10 |