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      LeBron, Inc.: The Making of a Billion-Dollar Athlete

      4 in stock

      Firm sale: non returnable item
      SKU 9781472132437 Categories ,
      Select Guide Rating
      From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

      From the New York Times bestselling author of Return of the King comes the sto...

      £20.00

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      Description

      Product ID:9781472132437
      Product Form:Hardback
      Country of Manufacture:GB
      Title:LeBron, Inc.
      Subtitle:The Making of a Billion-Dollar Athlete
      Authors:Author: Brian Windhorst
      Page Count:256
      Subjects:Biography: business and industry, Biography: business & industry, Biography: sport, International business, Sports teams and clubs, Basketball, Biography: sport, International business, Sports teams & clubs, Basketball
      Description:Select Guide Rating
      From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

      From the New York Times bestselling author of Return of the King comes the story of LeBron James''s incredible transformation from basketball star to sports and business mogul.

      With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.

      LeBron, Inc. tells the story of James''s journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.


      Imprint Name:Constable
      Publisher Name:Little, Brown Book Group
      Country of Publication:GB
      Publishing Date:2019-08-01

      Additional information

      Weight502 g
      Dimensions238 × 176 × 24 mm