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My Life in Advertising and Scientific Advertising

3 in stock

Firm sale: non returnable item

SKU 9780844231013 Categories Biographies & Memoirs, Products

Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling.
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you''ll get two landmark works in one, and discover his fixed principles and basic fun...

£12.99

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Description
Additional information

Description

Product ID:	9780844231013
Product Form:	Paperback / softback
Country of Manufacture:	US
Title:	My Life in Advertising and Scientific Advertising
Authors:	Author: Claude Hopkins
Page Count:	336
Subjects:	Biography: business and industry, Biography: business & industry, Advertising, Advertising
Description:	Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling. Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you''ll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Imprint Name:	NTC Publishing Group,U.S.
Publisher Name:	NTC Publishing Group,U.S.
Country of Publication:	GB
Publishing Date:	1966-01-16

Additional information

Weight	538 g
Dimensions	228 × 150 × 25 mm