Description
| Product ID: | 9780071359160 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Positioning: The Battle for Your Mind, 20th Anniversary Edition |
| Authors: | Author: Al Ries, Jack Trout |
| Page Count: | 272 |
| Subjects: | Sales and marketing management, Sales & marketing management, Advertising, Advertising |
| Description: | Select Guide Rating This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. |
| Imprint Name: | McGraw-Hill Professional |
| Publisher Name: | McGraw-Hill Education - Europe |
| Country of Publication: | GB |
| Publishing Date: | 2000-12-16 |